穸裕业娜肥歉鲎约汉妥约航环妫约汉妥约航暇⒌娜恕Ｖ辽伲娑匀魏翁粽轿掖永疵挥形肪骞Ｎ业哪盖酌挥形幕牡悴υ梦也欢系赜旯烨纾阶晕遥焊镁锼赖暮永锼啦涣恕Ｓ谑俏业男愿裰斜阕苡幸恢炙称渥匀坏目炖帧⒐液图崛汀６杂谖遥夂苤匾８行皇媪ⅰ⒀悠健⒐鳌⒑瘟Α⒈毕堋⑴孱诩肝慌笥训呐醭 ８行晃业耐鹿磋次嗉耸楦冻龅木椭腔邸８行簧阌安俊⒆柿现行摹⑿６浴⒓す庹张诺耐久歉业闹С趾桶镏Ｎ乙煨椅宜涤械奶旖蛉毡ūㄒ导耪飧鐾哦樱叶源揭邓械牧α亢拖胂笃涫刀荚醋运恰Ｒ桓龊煤喝霭铮业纳等嗽等梦颐康焦丶笨潭寄芑竦靡恢肿苡泄笕讼嘀男腋！�
2005年4月13日
41
作者后记（英文）
Postscript；
From the reflection of my friends in publishing circles； my book “Era of New Concept Creation on News” published last year has been sold well。 It is said that it is a best seller among the similar books。 At the encouragement of the readers； my colleagues； especially the elder colleagues； I obviously have the courage to agree with republication of this book “Era of New Concept Creation on News”。 I personally believe that this one is better than the first edition。 The so…called operation era refers to the historical qualitative change of Chinese mass media from media operation to running media in the last 20 years； especially through the rapid development over the recent decade； as I always believe。 This is a process of continuous connection between Chinese mass media and market and overall promotion。 And I am convinced that the Chinese mass media industry and people are facing a great era。 History has been grinning brightly to us。 In fashionable words； the chance to follow up has e。 Therefore； we cannot hesitate a little bit。 We must have enough intelligence and courage plus our unfading intense zeal and emotion to create； conquer and win the great era while winning over ourselves。 This is the most sincere faith deeply buried in the book “Era of New Concept Creation on News”。 In the book “operation era” some of the speeches during the recent six years are collected。 They are all my impromptus in direct speech without manuscripts or even outlines； except for a few articles written in advance； such as the speeches at the world newspaper forum； Shanghai summit forum； and ASEAN mass media top…level conference。 It is said that some friends who read it first were somewhat excited。 Mr。 Zhang Xutang； former editor…in…chief of Shanghai Wenhui Daily； invited by the press for checking and reviewing this book； whom I have never met； wrote his ment as follows： “The author is faithful to the party’s news career。 The words between the lines brim with his sincere love and pursuit for news career； and demonstrate his surging enthusiasm and abundant vitality and the charm of his personality of persistence and unceasing effort to reaching the goal of news reforms。 As the first reader of “Media Operation Era” – an old man having worked on the post of mass media for 55 years； I would like to extend my most sincere gratitude and heart…felt thanks to the author； and thank him for his realistic addition of a bunch of bright flowers to Chinese news undertakings in the years of reforms and opening！” I am sincerely grateful to the courage of the elder newspaper man。 In fact I am only a successor and lateer of their undertakings； but a bit persevering in the career。 I am indeed very devoted to it。 I can guarantee to the readers that； words are the voice of the mind。 There are no empty talks； nor falsehood in the book。 The book only reveals the resolution and persistence of a mass media man in promoting rapid development of mass media； and certainly some cleverness of the author； though some friends and colleagues deem it as wisdom。 After all； my team and I have turned the newspaper office with heavy losses to a newspaper group； gaining good profits and having a large space and the strength conserved for further development。 In sum； what we have done are fairly good。 I acknowledge and like the ment in the article of New Weekly on me。 Therefore； I take this article of New Weekly as the preface of this collection to which I attach much importance。 As far as my characters are concerned； I am in fact a person who likes to fight and contest with himself。 At least I have never been afraid of meeting any challenges。 My mother is illiterate； but her advice ever made me continuously surpass myself； like that the sun shines again after the rain： the person who should have died in a well would not die in a river。 Therefore； in my characters there is always a kind of pleasure； resolution and perseverance； conforming to the natural development。 It is very important to me。 I thank very much my friends Shuli； Yanping； Guoming； Heli； Beixian and Peiyu for their supports。 I am grateful to my colleague Gong Lulu for her energy and wisdom exerted to editing this book。 I am also thankful to those rades of photographing department； data center； checking and laser phototypesetting departments； for their support and assistance to me。 I am lucky to have such a team like Tianjin Daily Newspaper Group。 In fact； all my strength and imagination of mass media industry derive from them。 Even an able fellow needs the help of three other people。 Like a fool having good terms with everyone； I always have the happiness of getting the help form noble persons at every critical moment。
13 April 2005
张建星新闻力作《传媒的运营时代》出版
；； 《传媒的运营时代》 《历史的从容让我们感动》
继《新闻的创意时代——新闻操作92条札记》之后，资深新闻人张建星最新力作《传媒的运营时代——从媒体经营到经营媒体30讲》于今日出版，并将在5月18日第十五届全国书市上正式与广大读者见面。同期出版的还有张建星的散文集《历史的从容让我们感动》。
2004年3月，应国内权威出版人、上海文汇出版社社长、总编辑萧关鸿之邀，张建星将其自1999年3月担任《天津日报》总编辑以来随手记于报纸空白或大样的92期评报整理成集，并配以精彩的报纸版面和图片，出版了《新闻的创意时代》。该书不仅获得了中国记协主席邵华泽、国家新闻出版总署报刊司司长余昌祥、中国人民大学舆论研究所所长喻国明、央视新闻评论部主任梁建增等业内权威人士的高度评价，在读者市场上也大获好评，成为同类书籍销售中的佼佼者，于同年8月再版。鉴于此，今年初文汇出版社乘势再向张建星发出邀请，出版“总编辑个人棋谱系列”的第二本书《传媒的运营时代——从媒体经营到经营媒体30讲》。
《传媒的运营时代》同样以天津市惟一一家报业集团——天津日报报业集团旗下十报两刊一网四家公司的发展为背景，立足本土，放眼全国；立足纸质媒体，放眼整个传媒业发展，收录了作者近五年来在不同场合的30篇演讲、讲话稿。这些讲稿除了少数几篇是提前撰写之外，其余全部是没有稿子甚至没有提纲，随事而至、随情而至的即兴之作，成书都是根据录音整理。相对于那些缺乏操作性的理论书籍而言，本书除了介绍作者“从媒体经营到经营�